Sara Jane site PROJECT
(2020-present)
Sara Jane is one of Chicago’s most chic & unique boutiques. Opening in the 90s, the eponymous owner is a perfect reflection of what she sells. Effortlessly chic with a commitment to a unique yet trendy personal style. Funny, personal, and sourced with love! She provides not only honest fashion advice but true friendship to the women in her community. Whether you are looking for a gift or a stunning and unique new piece for your wardrobe, Sara Jane is a one stop shop. As friends of the Old Town Pub owners, Sara saw my work and decided to hire me herself during the spring of 2020 to generate online sales.
Because she has such a loyal following, she needed a website to support the demand from out of town shoppers. Having a website that was easy to navigate and effortlessly chic, just as she is, was the goal we set out to accomplish with the project. The final product is a clean, beautiful, responsive website that drives hundreds and thousands of dollars each month. Starting in 2020 to capitalize on the custom masks she hoped to supply when Chicago came to a screeching halt. She was able to sustain her normal steady stream of business and is still the same incredible success today on Wells Street! Today, Sara still sells her beautiful clothes online and loves having another powerhouse way to bring in business from new and old customers alike. In 2024 she needed a refresh of her homepage which was just completed and we still work together periodically.
